Lisa Resnick's Journey FROM CITY STRESS TO SMALL TOWN SUCCESS!

Lisa Resnick's Journey FROM CITY STRESS TO SMALL TOWN SUCCESS!

Have you ever asked yourself, “Why not?” In Episode 22 of the C-Suite Chicks podcast, hosts Ashlie and Whitney sit down with Lisa Resnick, an inspiring entrepreneur who embodies the courage to pivot, grow, and thrive. Lisa’s journey, from bustling Washington, D.C., to her hometown of Youngstown, Ohio, is a testament to embracing challenges, pursuing passion, and redefining success on your own terms.

Lisa began her professional life in politics and commercial real estate, thriving in the fast-paced environment of the nation’s capital. Yet, after 14 years, she realized something vital was missing: authenticity and connection. Her relationships had become transactional, and she felt the need to ground herself in a community that truly mattered. Returning to Youngstown wasn’t an easy decision, but it was a necessary one, and it marked the start of an incredible transformation.

Back home, Lisa had to rebuild from the ground up. She obtained her real estate license again and began working to establish herself in a completely new market. That’s when her entrepreneurial spirit led her to create Homes and Hops, a project that combined her love for real estate with the burgeoning craft brewery scene. Through this initiative, she shared the stories of local brewers who took leaps of faith to follow their dreams, inspiring her to take even bigger leaps herself.

Fast-forward to today, and Lisa is the founder of Dandelion Inc., a membership-based platform that helps women entrepreneurs succeed by offering workshops, discussions, and resources tailored to their needs. Lisa designed Dandelion Inc. to empower others by combining her expertise in marketing and community building with her passion for storytelling and connection.

Balancing her thriving business and a busy family life is no small feat, and Lisa shared her strategies for managing it all:

1. Self-Assessment: Lisa emphasizes the importance of identifying what you love and what drains you. Understanding these dynamics allows you to focus your energy on what truly matters.
2. Build a Supportive Circle: Surround yourself with people who challenge and uplift you. Genuine connections, not just professional alliances, are key to growth.
3. Embrace the ‘Why Not?’ Mentality: Let your ideas flow freely and focus on the opportunities they present. Fear and failure are natural, but they shouldn’t stop you from taking the leap.

One of the most powerful lessons Lisa offers is that life’s setbacks often become the seeds for growth. Her own journey—from a challenging workplace incident that propelled her to Cleveland politics, to the pandemic pause that gave her clarity—proves that challenges can lead to breakthroughs.

Dandelion Inc. isn’t just a business for Lisa; it’s a reflection of her values and her belief in the power of community and resilience. As she looks toward the future, Lisa is excited to expand her offerings, including digital courses and informal networking events designed to connect and inspire entrepreneurs everywhere.

Lisa’s story is a reminder that every stumble is a stepping stone and every leap holds the potential for growth. Her approach to life, grounded in gratitude and courage, invites us all to ask, “Why not?”

Tune in to Episode 22 of C-Suite Chicks to hear Lisa’s story and gain actionable insights for your own journey. Share your favorite takeaways on social media with #CSuiteChicks and inspire someone else to take the leap!

Ashlie Marshall (00:10):

Gosh, I Know I have felt life pushing and pushing me in directions. Have you ever had a moment where you've felt that, or maybe multiple moments?

Whitney Ramirez (00:23):

Oh yeah. I feel like that's most of my life. And today's guest knows all about taking those jumps and turning lemons into lemonade. And Lisa Resnick is here to share her incredible journey. She came from big city politics in Washington DC and she came back to her small hometown and she reveals her career from scratch, which is incredible.

Ashlie Marshall (00:49):

It is incredible. Her story is so packed with grit. We've used that word a lot in the last year. But grit, she went through transformation. A little bit of serendipity I feel like in her story today. And she is definitely someone that is full of inspiration just in conversation.

Whitney Ramirez (01:15):

Yeah, definitely. And in today's episode, you're going to hear how she turned her personal challenges into a mission to empower others. You can also hear her secrets for balancing business and family and the surprising craft breweries played in her success. And plus she's going to share top strategies to help you go from stress to blessed.

Ashlie Marshall (01:38):

Yes. You are going to love this conversation just as much as we did having it. Welcome to C-Suite Chicks. Y'all having technical difficulties this morning or afternoon? Geez, this afternoon. Yep. That would explain a lot. Yep. I would explain a lot. Oh man. We were just talking about Christmas and the difference between young children and our older children in our lives.

Lisa Resnick (02:13):

Yes. I mean, it's absolutely insane. And you do, you really have to hold on to all the moments, even during this time. Mine are the teenagers, waking them up in the morning versus them waking us up in the morning being like, all right, it's 8:00 AM time to get up. Let's open the presents. Let's get this day started first when they were younger and it's like, it's five 30, go back to bed.

Ashlie Marshall (02:42):

Or if you're like us, we were up until five in the morning being the big guy, and then we woken up at six 30. It is so fun.

Lisa Resnick (02:52):

Oh, I know.

Ashlie Marshall (02:52):

Yeah,

Lisa Resnick (02:53):

I know. We actually, our 16-year-old passed his driver's test on Christmas Eve.

Ashlie Marshall (03:02):

Oh, that's exciting.

Lisa Resnick (03:04):

And we did, we ended up being one of those parents that we said we'd never be. And we got him a car. Yeah. So we

Whitney Ramirez (03:13):

For Christmas.

Lisa Resnick (03:14):

Yes. Did he

Whitney Ramirez (03:15):

Think you were getting him a car or was he

Lisa Resnick (03:18):

Super

Whitney Ramirez (03:18):

Shocked?

Lisa Resnick (03:18):

Had clue. Wow. I mean, if I could show you the video of, first of all, he would kill me, but

Ashlie Marshall (03:24):

What did he cry

Lisa Resnick (03:26):

Of? Him opening up his present. You've messed with your child when he opens up and he finally gets to a key and he thinks you're just messing with him and sets the key off to the side. Ha.

Ashlie Marshall (03:38):

Very

Lisa Resnick (03:38):

Funny. Mom. I'm not falling for, what is it? Your car keys.

Whitney Ramirez (03:44):

Oh, that, that's so

Lisa Resnick (03:46):

Awesome that he did eventually. So his younger brother was like, if you're not going to look, I'm going to go look. So he went out, popped open the garage and was like, holy cow. He was absolutely amazed. What did John end up getting him? Lemme tell you, he's been phenomenal the past 48 hours.

Whitney Ramirez (04:07):

How long will it last? I hope a long time for you.

Lisa Resnick (04:10):

I know. Yeah.

Ashlie Marshall (04:11):

Yeah. Well, at least you have more to take away.

Lisa Resnick (04:16):

I know. That's what he said as I've created a contract for him to sign. So then he is aware of the responsibilities that he has, has his own set of KPIs he needs to hit in order to keep that car. So,

Whitney Ramirez (04:35):

Okay, there you go.

Lisa Resnick (04:37):

He's

Whitney Ramirez (04:37):

Learning from having you as his mom and you get a little practice on him too, in a way.

Lisa Resnick (04:44):

Yeah.

Ashlie Marshall (04:46):

Teaching

Whitney Ramirez (04:46):

Him.

Lisa Resnick (04:48):

That's pretty cool.

Ashlie Marshall (04:50):

That is pretty cool. Well, we're super excited to chit chat with you today.

(04:55):

Yay.

(04:56):

We want to know all things, Lisa. We want to know all about it. Oh

Lisa Resnick (05:03):

My God.

Ashlie Marshall (05:04):

We find your story very intriguing. But you know that you and I have chatted before and we've chatted extensively each time we get on

Lisa Resnick (05:12):

Here. I know.

Ashlie Marshall (05:14):

But we're super intrigued and we want to know all the things. The first thing we would like to ask you is how did you get started in the big city? You went to school and went off. What paved that for you? What sent you down that path?

Lisa Resnick (05:40):

I've always just been the person that if the ideas in my mind and that's something I want to try out, then I just go ahead and do it. So I did, and I'm actually back in my small town, small city of Youngstown, Ohio that my entire life growing up here, I was like, I am getting out and I am never coming back. I'm done. And I had my first venture or attempt to leave this area when I was about 18, and I moved to Scottsdale, Arizona for a little bit, and I lived with my father. So it wasn't a giant leap of risk or anything like that. And I lasted about a year before coming back home and then reentering college locally. I was a commuter. I just went to my classes at Youngstown State University, came home, stayed with my mom. I think there was a couple of times where about my junior or senior year in college, that's when I moved to different apartments and stuff like that. Different roommates and all that other fun stuff that we like to do when we're younger. And then as soon as I graduated, I was bartending at a local restaurant and my friend from college, she decided to run for office. Wait, I was

Whitney Ramirez (07:11):

Going to say for those of you listening, Lisa went to DC

Ashlie Marshall (07:16):

After

Whitney Ramirez (07:17):

Studying poli sci in college. That's right. And so it's like, okay, you think Lisa might be going to DC to invest her time in political science and really be part of politics? But no,

Lisa Resnick (07:30):

No,

Whitney Ramirez (07:31):

That wasn't the case. That's not what

Lisa Resnick (07:31):

Ended up happening. I did for short for a little bit, and that's where I learned a lot about marketing and direct mail. But when she called me up to come help her out with her campaign, so she was in a five-way primary against four other very well established men. You had your former military, you had the guy with a lot of money, you had the state rep, so you had all these men that she was running against. And she was 26 years old at the time. And I was like, listen. And we were not the same political affiliation. Interesting. But we agree. So this is back in the day when people were able to still agree on things on different sides of the field. So she wanted me to come help her out on those specific areas. And I'm not going to lie, she offered me this position, asked me for help, and my first thought was, well, I don't want to let down my employer here, so give me some time before I can actually go up to Cleveland and help you out. And then there was talk about horrific incident. There was an incident where that employer actually came at me.

Ashlie Marshall (09:07):

Yeah.

Lisa Resnick (09:07):

Oh yeah. I've seen him recently. And I said to him when he apologized for it, I said to him, I'm going to let you know if it wasn't for you. And that move, I probably wouldn't have made the leap to go to Cleveland as fast as I did to help my friend out with the primary.

Ashlie Marshall (09:30):

Yeah.

Lisa Resnick (09:30):

So I appreciate you because I would've been feeling bad about putting him in a situation where he doesn't have anybody to work the bar, which by the way, was the easiest bartending gig. It was just beer

Whitney Ramirez (09:44):

That just shows that you're a very empathetic person because most people be like, whatever, I'm out of here.

Lisa Resnick (09:51):

No, I can be very loyal. And I've learned to no longer be loyal to a fault though. And that's setting those boundaries and setting the limitations. But from there, really good advice. We won the primary and then I went to dc. I took that opportunity after the primary to get my tail over to DC and I started working at a direct mail firm before I ended up in real estate.

Whitney Ramirez (10:19):

Gotcha.

Lisa Resnick (10:20):

That's

Whitney Ramirez (10:21):

So interesting to hear the backstory before, because you had a pretty long time in real estate almost eight years.

Lisa Resnick (10:28):

Oh, it was longer than that.

Whitney Ramirez (10:30):

Really? Okay. I was just snooping on your LinkedIn. So I just

Lisa Resnick (10:33):

Pull, oh, I know. I remove stuff on LinkedIn, but I started in real estate in 2007. So I started off in commercial real estate, working for a company, an absolutely phenomenal company that really did invest in their employees. So they not only hooked me up with all the networking, so you have crew, you have the big, I can't believe I'm blanking on the conference, the ICSD conference and everything like that. So that's your shoppers and your retail restaurants. And so they also paid for my real estate license and also taking my RPA. So that's your real property administration. They invested in you like no other. That's

Whitney Ramirez (11:26):

Really amazing.

Lisa Resnick (11:28):

If you gave them just the little bit of you're into this, they're like, alright, let's do it. They were absolutely phenomenal company to work for. That would be low enterprises, A little shout out to them.

Whitney Ramirez (11:39):

That's

Lisa Resnick (11:39):

Awesome. And then from there, I went over to Tramble Crow that quickly got bought out by CBRE and then worked with CBRE for a hell of a long time. And I had two kids super close in age. They're 15 months apart.

Whitney Ramirez (12:02):

Oh my goodness. Almost Irish twins

Lisa Resnick (12:05):

Almost. And I decided that I would be a stay at home mom and take care of the children. Holy hell. That is literally the hardest thing in the world to do. That's so

Whitney Ramirez (12:19):

Hard.

Lisa Resnick (12:21):

I think I lasted about six months before I decided to run for our HOA. So that's about 6,500 homes. And do you get elected,

Ashlie Marshall (12:34):

But you were still in DC at this point?

Lisa Resnick (12:36):

Yes.

Ashlie Marshall (12:37):

Yeah. You had to have something to do.

Lisa Resnick (12:41):

I had to have those adult conversations. I had to have the problem solving, the decision making. All those things were, I needed more of it. I love my boys and I appreciated the time I had with them. But

Whitney Ramirez (13:00):

You don't stop growing as a person just because you're kids and a lot of people. It really hinders you. If you stop putting effort into yourself, even though you've had children, it'll just make your children better too, to learn and to pour into themselves. It's

Lisa Resnick (13:18):

True. And actually everything that I do now is for them to see.

Ashlie Marshall (13:24):

That's right. Isn't that wild how that happens? The lessons that you learn.

Whitney Ramirez (13:31):

And so you can teach them too. Harley and Dominic will be so wise financially because of their mother being in a very financially risky position. So

Ashlie Marshall (13:48):

They're going to learn

Whitney Ramirez (13:48):

From

Ashlie Marshall (13:48):

That. We talk about that a lot. So with two small children and then running the HOA and deciding you wanted to be a stay-at-home mom, realizing, yeah, that's not going to work.

Lisa Resnick (14:04):

Nope. So I used my license and went into residential real estate. That's where my venture in the residential world and me believing that it wouldn't be as much time consumption as commercial in which I was definitely wrong. But I do look at it as I was still able though to be there for the boys as well as be able to be there for my clients and still be able to build the portfolio, have the successes that I did have in that world, which it was great. It really was. And I absolutely loved the training that I received and the education in residential real estate with my brokerage that I was part of there

Ashlie Marshall (15:05):

As

Lisa Resnick (15:05):

Well. And I also learned about how competitive of a person I can be

Whitney Ramirez (15:15):

To succeed in real estate. You have to be not only competitive, but know human psychology and the buyer

Lisa Resnick (15:22):

Cycle. That's

Whitney Ramirez (15:24):

Right. You also have to have a large network. And so

Lisa Resnick (15:27):

Put yourself

Whitney Ramirez (15:28):

Out there. People go into it thinking it's

Lisa Resnick (15:29):

Easy

Whitney Ramirez (15:31):

Because they see people that have large success, but then they don't know how to get to the point of having that large success.

Lisa Resnick (15:38):

That's right. I think it's interesting because you could apply what you have to do in real estate in almost every sense of every other job.

Whitney Ramirez (15:49):

And that is, I agree.

Lisa Resnick (15:51):

Putting yourself out there in those uncomfortable conversations, uncomfortable spaces that you just want to just sit there at your desk and type away and that be it. But know you have to actually introduce yourself, introduce who you are to be able to get that business, to be able to fulfill what you're trying to do for the people that you're working for. You're part

Whitney Ramirez (16:15):

Of the entire cycle. You are not only in front of the sale, but you're behind the sale. You're marketing the sale.

Lisa Resnick (16:22):

Yes. Every little aspect. It's interesting because the hardest part for an agent is obtaining the business and getting that client. The hardest part with the client is actually the easiest part for the real estate agent. And that's moving the transaction along because they've done their hard part. They got you. And now it's easy. They know the process. It's like, alright, gotcha process. Let's go close the deal. Do it again.

Ashlie Marshall (16:59):

Yeah. So in terms of talking about going from uncomfortable,

Lisa Resnick (17:06):

Oh my God. Yeah.

Ashlie Marshall (17:09):

We were running things in dc. We went from one thing to the next. You got comfortable. Why did we then decide to come back to where we would never come back to our hometown? What

Lisa Resnick (17:22):

Made you take that

Ashlie Marshall (17:22):

Leap?

Lisa Resnick (17:23):

So after about, what, 14 years in dc I got to the point where I was losing a part of who I was and the part that I really liked

Ashlie Marshall (17:38):

Because

Lisa Resnick (17:39):

Everyone started to become just a transaction. And that was it. That's right. I did not like that person I becoming, and I needed to get back to my roots. And I'm telling you, this place, it's definitely progressed since I was young here.

(18:04):

But it's also such a phenomenal place to start something and make an impact and be that positive connector that you just long to be. It really is. So here we are back in Youngstown, Ohio. No regrets at all. Absolutely love it. And the things that, even my friends from Youngstown, Ohio that we all ended up collecting together in dc which is weird. Yeah, move back. But we would even say with our friendships there in which I made some extraordinary friendships, it's not the same as the friendships in the people from this area. It's just not.

Ashlie Marshall (18:48):

Yeah. That's intriguing. And when you made the shift, did you stay in real estate? Did you do real estate in Youngstown or did you?

Lisa Resnick (18:56):

I did. So I had to start all over again. So there's no reciprocity, different networks, so there's no reciprocity. So I had to take the classes all over again, sit through the tests all over again,

Ashlie Marshall (19:11):

Fail

Lisa Resnick (19:11):

It once all over again. But yes, I had to start all over and people here didn't know who I was.

Ashlie Marshall (19:25):

I

Lisa Resnick (19:25):

Mean, life goes on.

Ashlie Marshall (19:27):

So

Lisa Resnick (19:27):

I had to reestablish my entire business from scratch. So that's when I started then Homes and Hops.

Ashlie Marshall (19:37):

And tell us a little bit about homes and hops.

Lisa Resnick (19:39):

Yeah. So Homes and Hops was my way of getting myself and my name out there in something that I thought was positive. So that's like if there's anything in life that you're going to do, do something that you like. Because if you don't like doing it, you're not going to be consistent with it. And then therefore, if you lack that consistency, you're just not going to succeed. So I started Homes and Hops, which was a Facebook vlog back in the day in which I would interview brewers because this was during the time of the Craft brewery kickoff. And there was actually statistical proof that if your home was located by a brewery, it did increase in value and how breweries actually became more of an anchor for a community.

Ashlie Marshall (20:43):

Wow, that's intriguing.

Lisa Resnick (20:45):

So I would interview the Brewers and hear their stories, and you would listen to these stories of, I used to be a physical therapist, but really I love brewing. We did traveling up in Colorado and loved it. So we decided to take that route. Or petroleum engineers. It's just crazy how people just decided to take the leap that they did and start a brewery. I mean, it was pretty sweet. And then

Whitney Ramirez (21:16):

How that was a really amazing series.

Lisa Resnick (21:19):

Oh, it was fun. It was a lot of fun. And they were also deeply connected to their communities, so they made sure that the give back was always there. And hearing those stories and getting an opportunity of getting that message out there for others to hear was pretty spectacular. But that's what helped me then grow my business in Ohio.

Ashlie Marshall (21:42):

Well, that's where I was headed with that, because those stories sound pretty intriguing and kind of lead me to, is that what helped you get to a point where you wanted to start the business you're running

Lisa Resnick (21:55):

Now? Yes.

Ashlie Marshall (21:57):

So tell our listener a little bit about Dandelion Ink, and then give us some backstory about that.

Lisa Resnick (22:05):

So yeah, homes and Hops converted over to a full throttle audio only podcast. And just because I just felt like their stories needed to be a little bit more than under two minutes, under five minutes. And a lot of times it was not even achievable to do, but every story that they told me of them all taking the leap were the little seedlings that were planted in me. And when the pandemic happened, which I know we hear this often, the pandemic and the impact that it made, but it did give me that opportunity because I was always, always, and it is my personality, go go. Like, let's get it done. So it really created that pause that I needed to really assess what it is I love about what I'm doing, what is it that I don't love, and is there a way for me to bundle and package it all together and get this out there for other people? So when I started Dandelion Inc, it was actually just helping women to own businesses with their marketing.

Ashlie Marshall (23:25):

So it's morphed.

Lisa Resnick (23:26):

And then with that, I started Dandelion discussions. So I am very community-oriented,

Ashlie Marshall (23:32):

Oriented.

Lisa Resnick (23:36):

And so I started dandelion discussions of where other women, community leaders would speak at an event and other women-owned businesses would come and support and listen. And you would hear their stories, you would hear all the things. And I was like, you know what? This is what I'm loving this part right here. Having someone talk about their business, what trials that they're going through, the advice and the reciprocity, everything that was happening at these events, I was like, that's what Dandelion Ink needs to be. So you basically

Whitney Ramirez (24:15):

Curated a piece of everything that you love both about yourself and about your work

Lisa Resnick (24:21):

And

Whitney Ramirez (24:22):

Created Dandelion, which is really

Lisa Resnick (24:24):

Cool. Yeah, Dan,

Whitney Ramirez (24:27):

Like a name reasoning?

Lisa Resnick (24:29):

Yeah. Well, the name came about because on another venture that my husband and our friends were thinking about doing, we were sitting outside having dinner and we were eating dandelion salad. So when we were talking about what would we name this venture, my husband was like, well, what about dandelion? So I did the deep dive as I do Googled it. I was like, oh hell yes. This is like everything. This is amazing. And while the business venture that we were thinking about doing ended up not coming around, we were thinking about making an offer on a property which was not accepted. But with that, I said to the group, do you guys care if I use that name for the company? And they were like, yeah, well, we don't care. So that's where Dandelion Inc. That's how that started. I mean, absolutely the dandelion, besides its longevity in life, there are so many benefits that the Dandelion offers us as humans. And I do love the idea that the Dandelion does not need anybody else to spread and grow.

Ashlie Marshall (25:47):

That's

(25:47):

Right. That's really great. It is one of those powerful pieces of nature. So very successful in real estate, big city moved back home to your hometown, still successful, starting all over,

(26:08):

Decided

(26:09):

To create pieces and curate a company that was something you loved to do. However, just because you love to do it does not mean it was easy, number

Lisa Resnick (26:18):

One. Oh my God, no.

Ashlie Marshall (26:20):

And number two, you had children. So you're managing a family, you're managing the growth of a business, but yet now you're also teaching others how to manage the growth of their own business.

Lisa Resnick (26:34):

Yes.

Ashlie Marshall (26:34):

So break it down for our listener. What exactly is your strategy? How did you get through learning how to manage your business while managing your family and teaching others to do that as well? What's your secret recipe there?

Lisa Resnick (26:53):

There's a component of it of just who I am naturally, my energy levels, everything like that. But I also am all about protecting my energy levels because this is something that I'm passionate about. This is something that I love to do. I don't want this to be something like, oh, I started now I'm over it because I've killed it, or It's killed me either or. So I am really all about time management and setting up boundaries, making sure that they are adhered to in anything else. Having that discipline is so important. And I actually, with the membership, so Dandelion Inc. In itself is a membership based company,

(27:40):

So the members have access to various workshops. It's a way for them to learn and grow and also connect with other people that are experts in the field, which I think it's super essential. So it's creating that platform for both secs to be able to meet at one point. So you have your experts in marketing that are able to come in and hone in on a particular piece of what they offer and teach that to the members. And the members then know who to go to when they need that support from that person. I think it's just so important.

(28:23):

So that's the component of it. Along with still the dandelion discussions, we're actually also starting in 2025, the seed socials, so is a little bit less and more, less formal, more informal of networking events because while it is probably about 90% virtual, there is that 10% that is in person. I think that is essential. But yeah, I've been all about making sure that boundaries are protected and making sure that the members also are able to protect their own boundaries. I don't want them to burn out either. I am all about watching them grow with that. You have to be very cognizant of your time, and it's creating those goals for 2025, but also appropriately laying them out and making sure that

Whitney Ramirez (29:21):

That sounds like a little bit of therapy mixed in with

Lisa Resnick (29:23):

Oh yeah,

Whitney Ramirez (29:24):

Business.

Lisa Resnick (29:25):

Everything is so holistic. Everything. It is.

Whitney Ramirez (29:28):

Yeah,

Lisa Resnick (29:29):

It is. It really is.

Whitney Ramirez (29:30):

I

Lisa Resnick (29:31):

Go

Whitney Ramirez (29:32):

Therapy a lot, so I have deep experience. I'm like, you're using Words of a Healed.

Lisa Resnick (29:43):

Well, thank you. It's taking me 48 years to get there.

Whitney Ramirez (29:47):

I mean, I love it. I love hearing healed whole. People speak.

Lisa Resnick (29:54):

Well, somebody once said, and I wish I could remember who it was. It was on a podcast that was listening to, and they said, I'm all about sharing my scars. I do not share my wounds. Because you're then able to then truly help people out when it's now just a scar versus if it's an open wound, you're not helping yourself out and you're not helping others out.

Ashlie Marshall (30:24):

That's right. Yeah, that's right. You have to do the work for yourself, which is holistic to what you just described to us. You built, you knew what pieces you wanted to include in the building process, and you knew what pieces you wanted to share with others, and you used that to piece together something that has proven to be very effective for other people. So that's incredibly exciting. I think what's even more exciting is that you're not done yet.

Lisa Resnick (30:59):

Oh my God. No. My mind just constantly goes, and where Dandelion Inc is going to grow, it's within the next five years, of course, we have it all laid out, planned out, timed out, and I just cannot wait till I get to that five-year marker and incorporate that last component that I really want to bring in. So for this year, I mean, I've just created the, I have a digital course, so created the digital course on how to start a podcast.

(31:40):

So basically, and which you'll appreciate this because it is, it's not just, you'd be able to do it from the course, you'd be able to start a podcast probably the next day after one hour. However, the other modules are, part of it's the marketing, the affiliate marketing, the SEO, the marketing plan, all those things that I'm sure you all try to drill into your clients that are really necessary in order for them to be successful at what they're doing. So it has all those additional components. And of course, me being me also puts in their time strategies, how much fun podcasting is. This should always be fun for people. Always, always. It's just a great time. I don't want them to lose that. And if they overextend themselves in a way, then they're going to end up hating something that they should love.

Ashlie Marshall (32:39):

Well, that goes for any of it, honestly. Any piece of business, anything that you're working on. If you look, don't get me wrong, there are pieces of our day-to-day work that we all hate, things we don't want to do. I was just having this conversation with my niece today. There's things about life that you just aren't going to want to do, but sometimes you have to do those so that you can do the things that you really want to do.

Lisa Resnick (33:04):

It's

Ashlie Marshall (33:05):

Life. It's just a piece of the puzzle,

Lisa Resnick (33:07):

Right? It's true.

Ashlie Marshall (33:08):

But if we can pour the majority of our efforts into the things that we really love that reward us the most, it'll get us somewhere. And I feel like that's what you've done with Dandelion. And the best part about it is you're not just pouring into the things that make you happy and feel good. You're pouring into others at the same time, which it's kind of like motherhood. It really is really. I

Whitney Ramirez (33:32):

Saw a quote that I feel like kind of depictions your journey, but it was, I saw a quote and it says, most people think life is the pursuit of happiness, but they don't realize the happiness is the pursuit

Lisa Resnick (33:46):

It. That's right. It truly is. And really, it's all the moments. And I said that, I had a conversation with my aunt the other day who really has been having a rough last few months of the year, which seems to be the case for a lot of people. It's always, and I said to her, I was like, I hear what you're saying, and all those bad things are true, but are you paying attention to the good things or are you just honing in on half of the picture?

Ashlie Marshall (34:21):

That's right.

Lisa Resnick (34:23):

And she thought about it, she goes, you know what? She's like, you're right. She's like, I didn't think, I haven't been thinking about the good things that have been happening on a day to day. Do you overlook them? It's so easy to overlook them. And I'll never forget this gentleman saying to me, during the pandemic, we went up to visit friends in Annapolis, which I'm sure there are listeners being like, you did what? But yes, we did. We went to visit friends and the fisherman's market there we're only allowing a certain amount of people in at a time. And I got up to the front waiting my turn, and I asked the gentleman, who is regulating the people? I was like, so how's your day? He goes, I got up today. Put two feet on the ground. It's a good day. And I'm like, that's literally how we all need to think about life in

Ashlie Marshall (35:19):

General. It's true. Yes. I love when I meet those people, those people I know. Me too, are a blast to meet, talk to be around. Yes. 100%. So I have to ask this

Lisa Resnick (35:34):

Question

Ashlie Marshall (35:36):

On site. Whitney pointed out, there's a statement that says, let's go from stressed to blessed.

Lisa Resnick (35:42):

Yes.

Ashlie Marshall (35:44):

Okay. If you had to narrow that down to three things, right?

Lisa Resnick (35:50):

Three

Ashlie Marshall (35:51):

Top strategic. We talked about discipline a little bit. You talked about time management. Obviously if people want more information from you about that and how you manage that, they can go to your site and learn more about it. But what are your top three things for our listener? What would you give them as the top three things to help them move from stressed to blessed mindset wise?

Lisa Resnick (36:17):

Well, number one, they need to do their own self-assessments. They need to see and really analyze what are they loving about what they're doing? What are they loving about their lives? I mean, that's first and foremost. Because if you can't figure out that component, none of the other things matter. That's when you're just getting by,

(36:41):

Not thriving, not feeling blessed, not living life to your fullest. You're just getting by the day to day. And while you might feel like that's the way life should be, that is not the way life should be. There's so much more to this gift that we've been given. And that would be your first step, is doing that self-assessment, really analyzing the things, what makes your heart soar and feel full, and what do you find that it is just taking it away? And that would lead to the second is look at the people who are around you. Who is your circle? Is your circle there to empower, to be there for you. And I'm not saying to be surrounded by yes people. That's not what I'm saying. But you want to be surrounded by

Whitney Ramirez (37:32):

People genuine who Genuine. Yes. Genuine. Who want your best interest.

Lisa Resnick (37:36):

Exactly. And that you also offer that up for them. So you also have to see your position in the group as well. So those would be the first two things that I think that people need to do. And then the last is let the ideas flow. Let 'em flow. What are you thinking about doing? And then ask yourself, why not? Why aren't you doing them?

Ashlie Marshall (38:06):

That is big. The why not.

Lisa Resnick (38:08):

Yeah. Yeah. I mean, there's always going to be the why's why you shouldn't do something, but are you listing off the why nots? I mean, there is a point in our lives that we have been rejected a million times. We have failed a million times. Let it go if it's going to happen.

Ashlie Marshall (38:28):

I have a 13-year-old niece, had this conversation this morning, applicable in a different area. She got an injury. She's in a highly competitive sport. She's been dragging her feet in terms of pushing herself. She's one of the most determined and dedicated child I have ever met from the time she was three to now. She's still determined, but she has this thought in her head that she'll push too hard. She's seen other people in this sport get injured. And I'm like, okay, so what's the worst that could happen if you get injured again? Yeah. Did you get hurt? Yes. Are you healed? Yes. Can you move forward? Yes. So if you get hurt again, what will we do? We will heal. We will

(39:09):

Do

(39:09):

Therapy. We will move forward. What is the worst that could happen? Why not go in and do what you're supposed to do to get your spot back? Right. Why not push forward? There's no reason to not do it. It's better to have tried and failed at it than to not have even bothered to attempt it. Oh, yeah. Especially when

Lisa Resnick (39:26):

It sounds as a Teddy Roosevelt,

Ashlie Marshall (39:30):

Better to have tried and failed than to never try at all. But trying to drill that into a kid who already had that self-motivating personality and to kind of see it on her face go from like, oh, you're right. I could just heal again. It would be okay. The click, the cogs moving. And you see that happen in the same conversations you have with adults. Right. You're saying, why not? Okay, I understand why it might be a bad idea, but why not?

Lisa Resnick (39:57):

Yeah, why not? And really, those conversations are so essential to have with somebody that is going to back you and is going to push you a little bit. We all need the push. If you don't, then you're going to turtle. You're just going to be in your shell and just be like, well, this is the safe space. This is where I'm going to stay.

Ashlie Marshall (40:21):

And that is exactly why social media has become, it can be a tool for powerful positivity, and it can be a tool to force you right back into your shell. So if you are a listener listening to this right now,

(40:35):

Why

(40:36):

Not? Don't retreat into the shell.

Lisa Resnick (40:39):

That's right.

Ashlie Marshall (40:39):

Push yourself to find out why not, and move forward the do the thing.

Lisa Resnick (40:46):

That's right.

Ashlie Marshall (40:46):

Fall on your face and get up and do it again.

Lisa Resnick (40:49):

Yes.

Ashlie Marshall (40:49):

Because

Lisa Resnick (40:50):

That's

Ashlie Marshall (40:50):

Life.

Lisa Resnick (40:51):

And enjoy the ride.

Ashlie Marshall (40:53):

That's right. I mean, while you're falling, you're still going to have some

Lisa Resnick (40:56):

Fun. Yep. That's right. And you'll have a great story to tell.

Ashlie Marshall (41:01):

Yeah.

Lisa Resnick (41:02):

Nobody wants to hear anybody's story that's like, yes, I was born to a wealthy family. They gave me all the money I wanted to start my business. So when I started my business, I had 10 people that were immediately there helping me out. I was able to take vacations three months out a year until Nobody wants that story. Nobody looks like that. That's such bs. Nobody wants to hear that.

Ashlie Marshall (41:25):

No, but that's not reality either. Even if you were given a hunk of money from somebody who was willing to invest in you, there were still trials and tribulations, and you stumbled and fell on your face and it's all good.

Lisa Resnick (41:39):

Fine. Well, it's still going to learn. Right?

Ashlie Marshall (41:41):

Exactly. Exactly. It's all good. Well, we always ask this question when we close out our interviews, and it's a fun little question. It has nothing to do with our conversation, but if you could choose one person to go to dinner or lunch or grab a drink with

Lisa Resnick (42:03):

Past,

Ashlie Marshall (42:03):

Past, present, future, anything dead or alive, who would you pick?

Lisa Resnick (42:10):

One person. I feel like it's Martha Stewart. I mean, she's Martha Stewart. She is like the full package. She is. She really is.

Ashlie Marshall (42:24):

Talk about failure and

Lisa Resnick (42:25):

Trials and

Ashlie Marshall (42:26):

Tribulations.

Lisa Resnick (42:27):

She is literally the full package. Not only that, and I feel like she'd be really real to say, listen, as a parent, I had my failures and I had my strengths in business, you have your failures, you ever strength. And then maybe she'll also include Snoop along the way. Care if I bring a friend, they're

Ashlie Marshall (42:54):

The funniest friends. She does have the funniest friends. She has affiliations with people I would not have even imagined. And they,

Lisa Resnick (43:02):

Yeah. But Martha Stewart, I feel like the conversation would be great. I really do.

Ashlie Marshall (43:08):

I could see it. Lisa, it's been so fun talking to you. I know our listener has thoroughly enjoyed hearing you go through all of the ups and downs and the story behind Dandelion Inc. And we just really are appreciative for you spending time talking to us today.

Lisa Resnick (43:24):

Well, thank you guys, and happy birthday Whitney, because I did creep on her pages as well. I do the same.

Ashlie Marshall (43:35):

We all just creep on each other. It's okay.

Lisa Resnick (43:36):

I know. I know. It's all good. Research.

Ashlie Marshall (43:40):

Research all for the efforts.

Lisa Resnick (43:42):

That's right. That's right.

Ashlie Marshall (43:44):

Oh man. Thanks, Lisa, for being on the show. We really enjoyed it. Thank you. Oh my gosh, love, love. Loved this conversation with Lisa. She gave us so much to think about and left us with some real true gems for thriving in life and in business.

Whitney Ramirez (44:12):

Me too. And I love how clear Lisa was with her top three takeaways. She said, first take time to do a self-assessment and figure out what you love and what drains you. Second, she said, to be intentional about the people you surround yourself with, your circle should challenge you and uplift you. And third, she said, to let those big ideas flow and ask herself, why not? Fear can hold you back, but growth comes when you take the leap.

Ashlie Marshall (44:39):

So, so incredibly true. Lisa's journey reminds us that even when life, there's challenges your way, every stumble is an opportunity to learn, pivot, and create something amazing. I think we've definitely learned that alongside her this year.

Whitney Ramirez (45:01):

Yes. I loved having Lisa on, and I'm sure you guys did too. If this episode resonated with you, we would really love if you shared it with a friend, left a rating, and write a review for us. Seriously, your feedback helps independent podcasters like us to reach more listeners.

Lisa Resnick (45:17):

And hey, why not tag us on your social media channels with your favorite takeaway from today's conversation? We'd love to hear how Lisa's story inspired you.

Whitney Ramirez (45:27):

Thank you guys for listening. We'll see you next time.

Lisa Resnick (45:31):

Bye y'all.